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The Language of Aromatherapy

By: Jimm Harrison
Posted: November 29, 2010, from the December 2010 issue of Skin Inc. magazine.

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Olfaction is a mysterious sense that can be manipulated through suggestion, allowing spa professionals to guide clients using positive or directive language. Without diminishing the scientific validity of essential oils, you can stay within familiar vocabulary when presenting an essential oil treatment or product. If you want clients to feel at ease, use comforting vernacular such as “soothing” and “relaxing,” or describe the odor using a visual interpretation. For example, while clients inhale a scent reminiscent of tropical bliss, suggest they imagine lying on a Hawaiian beach with the steady pulse of waves gently crashing on the shore. Doesn’t this imply released muscle tension, a calmed nervous system and rest?

Words that heal

Some very interesting and extreme healing can be accomplished through suggestion and positive verbal direction. This can be compared to a psychosomatic response, only with very real healing results thanks to the chemical properties of essential oils.

Some suggestive language signifying a treatment or product result can include: “This will help relieve your headache and neck tightness,” “These oils soothe sensitivity and calm the nervous conditions of the skin,” and “The oils help to purify and cleanse the skin, but also reduce the inner tension and stress that create inflammation, a direct cause of breakouts.” This language, combined with the affects of the correct essential oils, can help clients realize the outcomes they desire from your spa services.

REFERENCES

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2. W Zhao, F Entschladen, H Liu, B Niggemann, Q Fang, KS Zaenker, and R Han, Boswellic acid acetate induces differentiation and apoptosis in highly metastatic melanoma and fibrosarcoma cells, Cancer Detect Prev 27 1 67–75 (2003)