Aromatherapy is an artful practice and skillful science. Mastering it takes an intuitive nature and an expert ability to manipulate the chemistry of essential oils for a therapeutic purpose. Aromatherapy’s potential in esthetics, medicine and emotional health is tremendous, and even though aromatherapy has become popularized in spa and consumer products, it remains a somewhat elusive and ill-defined system of health and wellness. Most who work with essential oils know the challenges this presents when introducing aromatherapy services and products to clients.
Misguided and misinformed
Many people are confused by or completely misunderstand what aromatherapy really is. Marketing, media and product advertising has sold everything from synthetic scented candles to laundry detergent as aromatherapy. To top this off, the Internet is loaded with conflicting, amateur and just flat-out wrong information regarding essential oils and aromatherapy.
When you present a relaxing aromatherapy service to your clients, are you aware of their expectations and do you know what you are selling? What is aromatherapy doing to enhance your spa treatments?