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Breakthrough vs. Breakdown—How to Recognize Opportunities

Lori Crete August 2013 issue of Skin Inc. magazine
Recognize opportunities

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The definition of opportunity—a favorable juncture of circumstances—sounds beautiful and effortless, doesn’t it? Unfortunately, success rarely arrives at your doorstep in a perfectly gift-wrapped box and, when opportunity does come knocking, you may even fail to recognize it.

Opportunities are quite often presented in the form of a challenge, crisis or tragedy. It is often the case that, when you feel you’re on the verge of a business breakdown, there may also be a wonderful opportunity for a breakthrough. Once you begin viewing challenges this way, it will feel like a 1,000-pound weight has been lifted off your shoulders. Stop to think—how many changes—aka breakthroughs—in your life were preceded by chaos? Once you start to understand that first signal of the opportunity cycle, it takes the stress out of the equation.

Several years ago, a friend asked if I would be interested in taking over her spa. The catch? I only had a few days to decide. I was completely overwhelmed by what exactly being a spa business owner would entail. There were tears and lots of them—I had no idea how to create a business plan or a corporation, and had only three short days to figure it out.

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