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On the Upswing

By: Melinda Taschetta-Millane
Posted: March 28, 2011, from the April 2011 issue of Skin Inc. magazine.

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Tina Gauthier, owner of Skin and Wax Studio in Springfield, Virginia, suggests, “Host an event; almost like a happy hour that talks about your services, and invite clients and have them bring a friend. Offer drinks and food, and maybe even have a drawing to win a free service.”

Spa Business Solutions

Several articles in this month’s Spa Business Solutions section can also help guide you down this path to increased business success. In the Marketing column, Ido Kadman discusses how Facebook and Twitter can make a difference for your business. Rhana Pytell talks about how the role of gift cards has changed in this month’s retail column, and Patricia Fripp’s business column details how today’s consumer demands great service.

Keep that industry upswing going. Reaching out to consumers—as well as your existing clients—is a great way to start.