Fourth quarter reports from the Professional Beauty Association’s Salon/Spa Performance Index (SSPI) are showing a positive industry upswing, which is just the boost we need to keep the ball rolling in 2011.
The SSPI was created to help measure the health of the spa industry, and is based on the responses to the association’s national survey, which is fielded quarterly. Following are some of its key findings.
- Driven by stronger service and retail sales in the fourth quarter, the index bounced back from its third quarter decline.
- The Current Situation Index, which measures five industry indicators—service sales, retail sales, customer traffic, employees/hours and capital expenditures—rose 3%, gaining back some of the decline it saw during third quarter.
- The Expectations Index—which measures service sales, retail sales, employees, capital expenditures and business conditions—rose 1%.
Although this is not huge growth, it is a start.