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Shaping Your Spa Program
By: Mindy Terry
Posted: December 31, 2009, from the January 2010 issue of Skin Inc. magazine.
The treatment rooms at The Spa at The Jefferson reflect the clientele’s wish for luxury that is informal yet elegant, sophisticated and effortless.
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The Spa at The Jefferson, Washington D.C. The spa opened in September 2009 with the overall concept influenced and inspired by Thomas Jefferson’s preferences, travels, hobbies, mannerisms and his creation, Monticello. The Jefferson is a luxury property that attracts many businesspeople, and this market expects service that is informal yet elegant, sophisticated and delivered in an effortless manner.
The spa staff focuses on identifying ways in which to personalize the experience for each guest. One way of doing so is by allowing clients to select from time blocks. These blocks start at three hours and go as high as 12-hour increments. With the help of a spa valet and treatment specialist, guests can craft a personalized experience that may include spa services, room service, a nap, watching a movie or even reading a book.
The Spa at The Jefferson’s dedicated valet has job tasks similar to a concierge, spa reception hostess, room service, bellman and housekeeping. The spa valet is the first face-to-face person the guest has contact with, and serves as the gatekeeper to the exclusive spa encounter.
Another touch point for personalization is The Jefferson Après Spa Ritual for hotel and day guests. The ritual includes a spa valet coming to guests’ rooms or meeting them in the hotel lobby and escorting them to a quiet area. Amenities such as a robe, slippers or sandals, a selection of spa aperitifs, spa hors d’oeuvres and signature-scented hand towel are given and explained. The guests are then met by the personalized treatment specialists who pick them up before their scheduled service time. During the walk to the spa, the treatment specialists seek to better understand the current mood and needs of the guests in order to further personalize the service.