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The Differences Between Men and Women--Part II: Stereotyping and Its Effects on Product Perception

By: Guy Lewis, PhD
Posted: June 6, 2008, from the February 2007 issue of Skin Inc. magazine.

page 8 of 8

A Oakley, The Sociology of Housework. Pantheon Books, New York (1974)

www.clienthelpdesk.com, “Women online: statistics on likes, dislikes from Unilever (2001)” (Accessed Oct.17, 2006)