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Management

New in Management (page 79 of 88)

Feb
20
2008

Marketing Matters: Private Label Grows Up

By Donna C. Barson

Private label personal care brands continue to grow in prevalence and are emerging as a major threat to national brands. What does this mean to the savvy marketer?

Feb
05
2008

Natural, Smatural … What Does it Mean and Do We Want it Defined?

By Rachel Chapman

In the consumer’s world, natural means safer, greener, better for the environment, etc. And although this belief may not entirely be grounded in reality, the fact remains that products labeled as natural have been the force behind a major trend in cosmetics and personal care for years.

Feb
01
2008

More Green Talk

Read more questions and answers from the panel featured in this month’s article The Green Report.

Feb
01
2008

LOHAS Lesson

Learn what’s behind the development of the industry’s LOHAS movement, as well as the history of the push for sustainability and wellness.

Feb
01
2008

Marketing: Award-winning Marketing and PR Secrets

Read Benefit magazine's coverage of Spa Radiance's successful spa program for hospital patients and family members.

Feb
01
2008

Marketing: Award-winning Marketing and PR Secrets

By Sally Robb Haims

Learn how Best of the Best 2007 winner Spa Radiance has used marketing and PR to enhance its success.

Feb
01
2008

Spa MD: Be True to Your Clients

By: Steven H. Dayan, MD and Terri Wojak

Before endorsing a new product, take these steps in order to ensure claims are easily realized.

Jan
30
2008

Understanding the LOHAS Market

By Barbara Howard

Help your clients to change their lives—and the world—for the better.

Jan
30
2008

There's a Fortune in Failure

By Gary Bradt, PhD

Find the truth in the old adage, “If at first you don’t succeed, try, try again.”

Jan
28
2008

Elizabeth Arden; AEFFE S.p.A. Sign Licensing Agreement

Agreement to create and market Alberta Ferretti fragrance, skin care and cosmetics lines...