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Management

New in Management (page 3 of 89)

Sep
02
2014

Benchmarking Your Business

Benchmarking Your Business
By: William J. Lynott

Benchmarking provides a means for spas to analytically measure themselves against their competitors.

Sep
02
2014

What Makes a Retail Product Successful?

What Makes a Retail Product Successful?
By: Catherine Frangie

No matter how much scientific research backs up a product's claims, or how expensive its ingredients, that product is only a good retail product if you can sell it.

Sep
02
2014

Marketing Tune-ups and Tips for Success, Part II

Marketing Tune-ups and Tips for Success, Part II
By: Maritza Rodriguez

Stay focused on marketing endeavors by measuring various imperative elements—what gets measured gets done.

Sep
02
2014

3 Tips for Smart Navigation in Spa Social Media Outreach

3 Tips for Smart Navigation in Spa Social Media Outreach
By: Sourabh Sharma

The days of selling beauty solely on the aspirational promise of flawless skin and supermodel looks are over.

Sep
02
2014

Become a Balance Mentor!

Cathy Christensen
By: Cathy Christensen

How can you entice stressed-out consumers into the friendly environs of your spa?

Aug
28
2014

Study: Gen X Consumers Being Ignored By Marketing Strategies

Study: Gen X Consumers Being Ignored By Marketing Strategies

Sandwiched between millennials and baby boomers, Gen X consumers are being overlooked by marketing campaigns, according to the Outlook on the Millennial Consumer 2014 survey by Hartman Group.

Aug
07
2014

Brand Loyalty in the Beauty Industry

Brand Loyalty in the Beauty Industry

Investigating a consumer’s brand loyalty can provide valuable insight on how a beauty company can tailor offerings to the needs of its specific customers.

Jul
31
2014

How to Work With Skin Care Device Manufacturers For Best Results

How to Work With Skin Care Device Manufacturers For Best Results
By: Dianna Sellers

Acknowledging the dependency on one another is the first step toward a well-performing collaboration.

Jul
31
2014

Deducting Work-related Education

Deducting Work-related Education
By: Mark E. Battersby

Many skin care professionals fail to take advantage of the benefits created as part of the government's increasing emphasis on education.

Jul
31
2014

5 Creative Merchandising Strategies to Maximize Retail Opportunities

5 Creative Merchandising Strategies to Maximize Retail Opportunities
By: Charles Compton

There are ways spa owners can use the science of shopping to increase the likelihood clients making retail purchases.