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New in Management (page 3 of 89)
By: William J. Lynott
Benchmarking provides a means for spas to analytically measure themselves against their competitors.
By: Catherine Frangie
No matter how much scientific research backs up a product's claims, or how expensive its ingredients, that product is only a good retail product if you can sell it.
By: Maritza Rodriguez
Stay focused on marketing endeavors by measuring various imperative elements—what gets measured gets done.
By: Sourabh Sharma
The days of selling beauty solely on the aspirational promise of flawless skin and supermodel looks are over.
By: Cathy Christensen
How can you entice stressed-out consumers into the friendly environs of your spa?
Sandwiched between millennials and baby boomers, Gen X consumers are being overlooked by marketing campaigns, according to the Outlook on the Millennial Consumer 2014 survey by Hartman Group.
Investigating a consumer’s brand loyalty can provide valuable insight on how a beauty company can tailor offerings to the needs of its specific customers.
By: Dianna Sellers
Acknowledging the dependency on one another is the first step toward a well-performing collaboration.
By: Mark E. Battersby
Many skin care professionals fail to take advantage of the benefits created as part of the government's increasing emphasis on education.
By: Charles Compton
There are ways spa owners can use the science of shopping to increase the likelihood clients making retail purchases.