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The 2014 holiday shopping season will be characterized by cautious spending, while economic realities bifurcate the American holiday shopper.
By: Jeana Delano
Giving away free samples can actually be more beneficial than discounting.
By: Lydia Sarfati
With the right outreach, education and encouragement, you will be able to build and keep your perfect team.
By: Beth Cochran
E-mail marketing puts control back into your hands and provides a direct line of communication with your audience.
By: Scott Griest
Now is the best time to start planning for the busy holiday season.
By: Deedee Crossett
In order to deliver great customer service, you need to know your customers better.
By: Debra Koerner
The most important first step an owner can take is to set the intention to make well-being a focus.
By: Richard J. Bryan
The quality of a skin care facility depends on the quality of its team—hiring motivated, energized employees is the key to company-wide success.
By: William J. Lynott
Benchmarking provides a means for spas to analytically measure themselves against their competitors.
By: Catherine Frangie
No matter how much scientific research backs up a product's claims, or how expensive its ingredients, that product is only a good retail product if you can sell it.