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Sandwiched between millennials and baby boomers, Gen X consumers are being overlooked by marketing campaigns, according to the Outlook on the Millennial Consumer 2014 survey by Hartman Group.
Investigating a consumer’s brand loyalty can provide valuable insight on how a beauty company can tailor offerings to the needs of its specific customers.
By: Dianna Sellers
Acknowledging the dependency on one another is the first step toward a well-performing collaboration.
By: Mark E. Battersby
Many skin care professionals fail to take advantage of the benefits created as part of the government's increasing emphasis on education.
By: Charles Compton
There are ways spa owners can use the science of shopping to increase the likelihood clients making retail purchases.
By: Maritza Rodriguez
A skin care professional or facility should have a developed, consistent story of who they are, and be sure that their clients know that story well.
By: Deedee Crossett
Is your business evolving or is it stagnant?
By: Heather Hickman
Think of the skin care space these days as a theater: It's always showtime, and the skin care professional is center stage.
Getting along with coworkers mostly means minding your own business, according to Geoffrey James, author of Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know.
Booker announced that it will offer its merchants automated listings and real-time booking on Yelp, the company that connects consumers with local businesses.