2008 marked the third year that Skin Inc. magazine has been holding its Best of the Best Awards competition. This year, we reformulated the Industry award categories and added a voting process to increase reader involvement.
What a success this turned out to be! Nearly 100 spas submitted entries for the five categories and, of those, the top five entries in each category were determined by our panel of neutral industry experts. From there, we posted those top five on www.SkinInc.com, and invited all of our readers and Web users to vote for their top picks. More than 20,000 votes were received, showing the passion and dedication each of the winners and finalists offer. Plus, a significant portion of those people also lent their voices to nominating entries for the Supplier award categories.
Voting for both the Industry and Supplier sides closed on July 13, 2008, and, after much tabulating, those companies with the most votes were named the winners. By using this reader-driven voting system and your input, the Best of the Best Awards is the most unbiased, prestigious honor given in the industry today.