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Spa Snapshot: Lemongrass Day Spa
By: Cathy Christensen
Posted: December 1, 2011, from the December 2011 issue of Skin Inc. magazine.
Lemongrass was intentionally designed as with unisex decor in order to make it comfortable for both women and men.
"We provide excellent customer service; we always go above and beyond,” says Valdosta, Georgia-based Lemongrass Day Spa owner Michelle Lamb when asked about her secret of success. It is the continued fulfillment of this mission that helped earn Lemongrass the honor of being named Best Skin Care Spa Center at the Repêchage Spa de Beauté Awards both in 2010 and 2011.
But that isn’t all it does well. As a skin care business, no stone is left unturned when it comes to continuing education, not just about spa treatments and services, but also about marketing, retail and other crucial aspects of business. In fact, Lamb recently brought several of her employees on a field trip to Atlanta to find out how a certain salon exceeded at retail. “I wanted to know. We spent the day with them, picking their brains. You learn from other people’s ideas, and it helps you grow,” she explains.
It is this forward-thinking mentality that helps Lamb continue to lead Lemongrass to success. The business debuted in 2006, with Lamb, a licensed esthetician and massage therapist, deciding to focus on massage, facials, microdermabrasion, chemical peels, various types of waxing, makeup applications, manicures and pedicures, and body treatments. “We don’t do any hair,” states Lamb, who still works as an esthetician and massage therapist, in addition to her business duties. The spa uses a custom-blended aromatherapy line called Aromatherapy from a local Atlanta supplier, along with Fake Bake for self-tanning and Repêchage as its main skin care line.
This year, Lemongrass moved to a new location in Summit Pointe, an upscale shopping center in Valdosta, which opened up a variety of opportunities for this business. “There are a lot of stores, and many of us are putting together marketing packages to generate business together within Summit Pointe,” says Lamb. “If you come to Lemongrass and are getting married, you can go to the jeweler next door for rings, book your honeymoon at the travel agent, pick out your china pattern at the china store ... it’s all right here in this cute little shopping center. We’re really going to continue focusing on marketing packages next year, as well.”
Along with these business collaborations, Lamb focuses on other marketing efforts, as well. “We are doing a radio ad about offering Repêchage’s new Biolight Facial. We hit Facebook really hard and use e-mail blasts. Facebook is a great tool for when we have gaps in our schedule that need to be filled,” says Lamb. Lemongrass also does bridal shows and rewards referrals with a 10% discount, all leading to an increase in client loyalty and new customers. The spa also donates to many local organizations, and Lamb is active in her local chamber of commerce.