Skin Inc. magazine’s Second Annual Best of the Best Awards

By: Cathy Christensen

Posted: October 23, 2007, from the November 2007 issue of Skin Inc. magazine.

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      Radiant Renewal Spa-to-Go Partnership with UCSF Children’s Hospital. Born from the experience of spa employee Marissa Ryan, Spa Radiance formed a partnership with the University of California, San Francisco’s (UCSF) Children’s Hospital, turning a waiting room into a spa oasis complete with manicures, pedicures, massages and facials for terminally ill teens and their family members. To spread the word, Spa Radiance:

* Drafted an advisory notice for the local media.
* Informed clients through thank you letters that their patronage allowed the spa to give back to the community through this program.

 The results of these efforts were numerous and included a feature article in the local Benefit magazine, as well as the San Francisco Chronicle.

      PURE Eco-friendly Manicure Pedicure Bar. In order to stand out from the multiple nail salons in San Francisco, Spa Radiance introduced PURE, a manicure/pedicure bar with environmental soundness in mind. This further supported the spa’s goal of empowering and educating women about healthy beauty choices. To market this new offering, Spa Radiance:
* Refurnished the spa’s manicure/pedicure area to feature organic interiors, vegan nail polishes, sustainable moisturizers and scrubs, and natural juices and snacks.
* Drafted and distributed a press release before the opening.

 Nail service revenue increased 10% and the spa received several nods from “green” magazine issues—7x7 Magazine and San Francisco Magazine—for this eco-conscious endeavor.

Best Marketing Campaign: Honorable Mentions
N. Reagan Spa, Delray Beach, Florida
The Woodhouse Day Spa, Carmel, Indiana

Category: Top Spa Mentor

Winner: Sonya Dakar, Sonya Dakar Skin Care, Beverly Hills, California