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Educated and Dedicated

By: Abby Penning
Posted: June 29, 2009, from the July 2009 issue of Skin Inc. magazine.
Deborah Principale's picture

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“I think, as a society, everyone is better informed nowadays, so the industry is moving more toward clinical treatments versus those that are more fluff,” she continues. “We have educated clients that want to see benefits from services—they want to walk out with results—so as an esthetician, its important that I learn as much as I can to give them those results.”

And rather than seeing demanding clients as setbacks, Principale uses their comments as opportunities. “People with that knowledge kind of drive the industry to better itself, and I think that really just keeps us all on our toes,” she says.

Principale, however, already seems prepped and ready to go, enjoying every minute. “I have loved my whole experience in this business,” she says, and with her friends and co-owners by her side, she seems prepared to keep moving ahead.