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Karim Orange, Pratima Ayurvedic Skin Care Clinic and Spa, New York

By: Sara Goodman
Posted: June 6, 2008, from the February 2007 issue of Skin Inc. magazine.

Finding the eye shadow that brings out subtle green or brown hues and the lipstick that accentuates an almond or olive skin tone is more than just part of the morning routine for makeup artist Karim Orange. “Makeup is a very spiritual process,” she says. “You’re creating beauty and touching beauty.”

For Orange, makeup is not only an art, but also, at times, a science. It’s about finding inner beauty and using the materials available to capitalize on it. It’s taking colors, textures and a canvas, and creating something unique and special. “I mix things together,” she laughs. “I’m almost a chemist sometimes, mixing and blending.”

Like a scientist, Orange always is learning about new ingredients to add to her magic mixtures. She just began working with another kind of makeup—organic—for her new job at Pratima Ayurvedic Skin Care Clinic and Spa in New York’s SoHo neighborhood. This organic spa incorporates bamboo floors, organic paint and all-recyclable materials into its design. Here, Orange encourages women to come to her with their old cosmetics, and she then makes recommendations about alternatives, using totally natural makeup lines. “They need to make you look good, and be good for the senses and the body,” Orange explains.

She has worked with all of the major makeup lines, so she believes that she knows what is available and what is best. “I love them all—no bashing the non-natural ones,” Orange says. “I know everything that’s on the market. I want to educate about the differences between natural and synthetic makeup.”

For 12 years, she worked in Los Angeles using nonorganic makeup lines on her clients, who included celebrities such as Mary J. Blige, the Dixie Chicks, Donald Trump and many others. Orange has been an Emmy nominee twice for her work as the makeup artist on The View. Despite all of her success, however, she began to feel burned out and underappreciated. “Hollywood diminishes the art. When it’s so much about business, it takes away from the art; if it’s too pushed, it loses the art,” she notes. Orange felt as though she was using her own energy to camouflage the hard lifestyles of the stars on whom she was working.