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The Australian government has launched an advertising campaign aimed at raising awareness among teenagers of the dangers of skin cancer.
A graphic series of TV ads shows that overexposure to the sun can cause skin cancer in people of all ages.
Australia's chief medical officer, John Horvath, told the Australian Broadcasting Corporation many teenagers are unaware of the facts about skin cancer and they are too young to remember earlier public education campaigns.
"You have to get the message out there again and dispel some of the myths that, 'if you don't get sunburned you'll be all right,' or that a suntan or an olive skin protects you. None of those things are true," Horvath said.
United Press International, November 19, 2006