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Face & Body Midwest 2010: Education is Your Future

By: Melinda Taschetta-Millane
Posted: February 24, 2010, from the March 2010 issue of Skin Inc. magazine.
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In today’s economy, continuing your education on a budget is key. Whether you are looking for strategies on how to prosper during challenging times or want to learn about the latest in ingredients and technology, the Face & Body® Midwest 2010 product-neutral Advanced Education Conference Program has something for you.

Conference program tracks

On Saturday, March 27, attend product-neutral sessions in topic-related tracks that encompass a variety of education options focused on particular areas of the industry. Conference sessions can be attended by following one of four particular tracks, or by mixing yourself up a customized selection. The program runs from 9 am–4:15 pm.

The Business-building track is designed specifically for spa owners, and offers the proven business solutions and profitability pointers necessary to excel in today’s competitive market. Session topics include:

Staffing: Getting the Right People on the Bus

Elaine Sauer, Mario Tricoci Hair Salons and Day Spas

Branding: Living and Breathing Your Brand

Kate Leydon, Ruby Room, The Style of Wellness

Upgrade Your Spa Income Without Selling

Jamie Scalise, The Spa at Del Monte

What’s in Store—Lessons From Big Box Retailers

Carol Phillips, Spa Smarts

Spa Branding Through Online Media