The best way to market less common natural and organic ingredients would be to let the name of the service grab the client’s attention. For example, Ginkgo Biloba Anti-aging Treatment—such a name showcases the natural ingredient while immediately explaining what the service will deliver. Secondly, explain in simple-yet-appealing language how the natural ingredients work to provide results. Spa clients often select services based on how great they sound on the menu. It would also help to highlight that you have new natural and organic services on your spa’s website and in other easily adjusted marketing media, as well. Marketing the new services as “for a limited time” will help to draw clients in to try it and allows the spa the option to keep it permanently or remove it from the menu if it isn’t working.