During the past decade, the health and wellness trend has emerged as a major growth driver across a number of industries, including personal care, over-the-counter health products, and packaged foods and beverages.
According to global business intelligence provider Euromonitor International, the market for health and wellness foods and beverages grew from $298 billion in 2002 to $488 billion in value sales in 2007. In 2009, this increased to an estimated $543 billion, one third of which is accounted for by the North American market. Global vitamin and dietary supplement sales also rose by almost 50% during the 2003–2008 period to nearly $65 billion.
As the health and wellness trend broadens its mainstream appeal, it continues to evolve. Consumers are taking an increasingly holistic approach to wellness, and, in particular, they are discovering the interconnectedness between the mind and the body. This has given rise to the mind-body wellness trend, which is reflected across a wide range of product categories.