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During the past decade, the health and wellness trend has emerged as a major growth driver across a number of industries, including personal care, over-the-counter health products, and packaged foods and beverages.
According to global business intelligence provider Euromonitor International, the market for health and wellness foods and beverages grew from $298 billion in 2002 to $488 billion in value sales in 2007. In 2009, this increased to an estimated $543 billion, one third of which is accounted for by the North American market. Global vitamin and dietary supplement sales also rose by almost 50% during the 2003–2008 period to nearly $65 billion.
As the health and wellness trend broadens its mainstream appeal, it continues to evolve. Consumers are taking an increasingly holistic approach to wellness, and, in particular, they are discovering the interconnectedness between the mind and the body. This has given rise to the mind-body wellness trend, which is reflected across a wide range of product categories.
The pursuit for personal wellness has extended to become a lifestyle trend itself, and leisure time is increasingly associated with activities that look to cultivate physical, spiritual and mental well-being. According to Euromonitor, health and wellness tourism globally grew 57% between 2003 and 2008 to reach $65.5 billion, and Elisabeth Brehl, managing director at German exhibition organizer EPOC Messe Frankfurt, says, “An aging population of baby boomers and the increasing stress of modern life has created a boom in wellness retreats and spas around the world.”
Today the spa trend is expanding and spreading from day spas and spa resorts to have an effect on an increasing number of other industries where the spa concept has become a powerful marketing tool. Spa tourism, spa cosmetics and toiletries, spa design, spa cuisine and medical spas are all significant developments in this wellness wave. Initially, the spa concept was associated with mineral spring treatments, but currently, spa offerings worldwide encompass a large range of options, including facials, reflexology, acupuncture, yoga classes, massage, ayurvedic medicine and ancient treatments that promote health through physical, mental, social and spiritual harmony.