Cosmetics and toiletries are taking new forms, with beauty products moving from tubes to foods. Interest in nutricosmetics has begun to grow alongside interest in functional products, leading to the addition of new products that are complementary to the traditional beauty industry.
Nutricosmetics have emerged as a segment of nutraceuticals, initially gaining popularity in Japan and Europe and now gaining ground in the U.S. The term derives from the combination of foods, pharma and cosmetics. Nutricosmetic products generally focus on three areas: skin, hair and beauty. In the skin segment, nutricosmetics address a range of problems—including skin repair, pigmentation issues, firmness, whitening, slimming and aging. For hair, nutricosmetic products claim to aid growth, restoration, nourishment and volume, while nail-specific products concentrate on improving strength and the overall appearance of nails. Nutricosmetics are available in pill, tablet, liquid and food formats. Foods and drinks positioned and marketed as beauty-enhancing are a newer concept, with added-value functional foods becoming the next logical step for innovation in the cosmetics and toiletries industry.