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Nourish Your Spa
By: Anna Maltby
Posted: May 30, 2008, from the June 2008 issue of Skin Inc. magazine.
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For example, omega-3 fatty acids, such as those found in fish oil, walnuts and avocados, can help bring natural moisture to dry skin, and citrus fruits contain vitamin C, an antioxidant that helps protect skin from the sun, smoking and pollution. Vegetable oils, nuts, seeds, olives, spinach and asparagus contain vitamin E, which also helps protect against skin damage.
The easiest way to assist clients with helping their own skin is to encourage them to drink water—lots and lots of it. “Water is the most important nutrient and plays a critical role in skin’s color, tone, texture, moisture and elasticity,” says Bazilian. “It’s the medium by which many nutrients are delivered to skin cells and by which metabolic by-products are removed for excretion from the body.”
Something as simple as an esthetician noting that a client’s acne or roseacea could be the result of inflammatory foods such as fatty meats and sugary items will not only help improve the skin, but it will also convey that your spa has a genuine interest in its clients’ well-being—a prime reason for repeat visits. It is also important to encourage your staff to live a healthy lifestyle themselves. “They’re not going to push it unless they believe in it,” Lam says. Plus, an esthetician with a bad case of acne may not represent your services in the way you would prefer.
If yours is a resort or destination spa, have your employees go through your programs, Kleist suggests. At Fitness Ridge and at Canyon Ranch, with locations in Tucson, Arizona, and Lenox, Massachusetts, primary team members spend a week experiencing their respective spa’s programs before beginning their employment. “It’s that hands-on learning concept,” Kleist says. Eric Jackson, Fitness Ridge’s marketing and public relations director, maintains a blog about his experience with the spa’s program and, so far, he’s dropped about 20 pounds.
Why not replace those dusty, five-year-old issues of Cosmopolitan on your waiting room table with material that can help educate your staff and clients about the latest trends and nutrition research? “Provide a little bit of literature that’s consumer-friendly and that will help make the spa team members aware of the trends,” Bazilian says.