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The Stomach and the Soul

Posted: January 3, 2008, from the January 2008 issue of Skin Inc. magazine.

page 9 of 14

There is cross marketing. We don’t prepare in the spa, but we bring it over from Simon LA and we can cross-promote that way. The restaurant has wonderful junk food, but a large number of healthy items as well.

The chef, Kerry Simon, is a big fan of our and we’re a big fan of his. He’s very interested in providing healthy items on his menu.

With every service, we serve tea—an extensive menu. The flavor of the tea is designed to coordinate with the treatment that you are about to receive. With the seasonal treatments, we have a grapeseed and wine scrub and we serve a hot cinnamon spice tea. It ties in everything and it a wholly sensorial experience.

We would love to add nutrition. Simon does a great protein shake in the mornings and we would love to offer those in the spa and the fitness center. It would round out the wellness experience.

Advice: Find a local restaurant or café that shares a similar philosophy to partner with. In other locations I’ve worked at, we’ve worked out a menu and run a delivery and pickup. That’s been very successful for me at smaller locations. It’s a benefit to both locations, you get cross-marketing and cross-promoting, and the ability to enhance the guest experience, as well.