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Top 10 NYC Wellness Trends for 2011 With Exclusive Commentary From Melisse Gelula
Posted: December 13, 2010
page 4 of 5
"With the bar method, clients are using their own body weight for the resistance. Most studios in New York accommodate 20 people at a time anyway, so a spa doesn't have to have a large fitness room. You will need something sturdy for people to hold on to. Also, spa owners need to be mindful that they can't create their own barre class. There's a training process, and there are lots of great bar brands that are based throughout the country. It would be easy to bring in someone who has been trained. Some of them are based out of San Francisco, such as Barre 3. Tap into an expert and brings them in. Every bar type is a bit different, so it's up to the spa to find one that fits their philosophy and use that expert.
"This is a trend that we are seeing with women more than men; only about 15% men. Way more than yoga, the bar method caters to older women who are 40–60 because there's a rehabilitative aspect to it. It's low impact and strengthening without doing weight-bearing work. It's not like using fitness equipment. It appeals to the younger woman who are running around in $100 yoga pants, as well as the ladies who lunch set, those who have had hip or knee surgery, and women who may have had to stop running and need something else.
Here's a link to Well+Good's Bar Method video, which features the latest barre studio to open in NYC.
"The healing workouts are easy to incorporate into spas, as well. The MELT Method is the equivalent to rolling around on a tennis ball and has a great retail product component to help tie in retail sales, as well. After the class, encourage clients to continue The Melt Method at home; it includes a combination of soft balls and foam rollers. They help clients traction out tight muscles. Spas could offer this healing workout and sell the Melt Method props. That healing workout would be pretty easy to incorporate, and spas would need about as much room as a yoga mat would take. I could see six people doing this in a small room. I've done workouts in the couples suites when they've moved the furniture!
"The small batch beauty trend is super easy to include in spas as well. Spas should consider sourcing handmade beauty products to really stand out from the competition and offer small remedies. That's a really forward-thinking thing for spas to do. There's something special about spas that offer handmade products."