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Making Wellness a Win-Win
By: Debra Koerner
Posted: March 28, 2013, from the April 2013 issue of Skin Inc. magazine.
Position your skin care facility as a strategic-wellness partner.
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Consider creating a co-op of resource partners. Let’s say your facility offers skin care and massage services, as well as hair and nails. That’s a great start, but there is much more to a complete wellness regimen. There’s a good chance you already know and trust certain chiropractors, acupuncturists, nutritionists and fitness instructors. Gather information from trusted resources and create an integrative network so you can spearhead an initiative that offers the company an easy way to encourage wellness in their employees.
Consider charging a fee or splitting costs with the providers you select. If you can go in with a comprehensive on- and off-site plan and a full list of resources, you have the opportunity to help the company begin to focus on wellness. Use your initial discussions with corporations to determine their needs, and then figure out ways to assist them in reaching their goals, while at the same time benefiting your skin care facility.
Offer gift certificates as employee rewards. Ask the HR person if rewards are purchased for employees. If so, offer gift certificates from your facility and your partners as employee perks. Work it out so you receive a percentage of any certificates you sell for your strategic wellness partners.
Create employee packages that benefit businesses located near your facility. Many jobs result in certain ailments. Do your homework and figure out what needs the company you are approaching will most likely have, and then customize packages and services to address these needs. For example: There’s a tire manufacturing plant near your skin care facility. Through research, you figure out that many of the employees develop carpal tunnel, have skin issues due to chemical exposure and work nontraditional shifts. With this information, you can create packages that specifically address their issues and work within their schedules. Respond to their concerns fully in your materials, and explain the benefits of utilizing the services you select.
As professionals in a wellness-based industry, you surely agree that a focus on wellness is important and offering wellness programs to other organizations may be a viable new revenue source for your business. However, many skin care facility owners haven’t considered the importance of wellness for their employees or clients. If this is the case, then the following tips are a great place to start.