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Making Wellness a Win-Win

By: Debra Koerner
Posted: March 28, 2013, from the April 2013 issue of Skin Inc. magazine.
Position your skin care facility as a strategic-wellness partner.

Position your skin care facility as a strategic-wellness partner.

Skin care professionals are in the business of wellness; but, do you embody this not only in your personal life, but also internally and externally in your business? Wellness is more than a buzzword; it’s a culture for many people and also a way to make a lasting, valuable boost to your bottom line.

The state of wellness

New research from the group The State of Worksite Wellness in American via a national survey research project named The States of Wellness proves that many businesses and corporations are making efforts to salvage their employees from burnout.

  • 87% of business leaders perceive the benefits of worksite wellness.
  • Employers overwhelmingly agree that worksite wellness initiatives help workers develop healthier lifestyles (96%), increase productivity (84%), lower health care costs (84%) and reduce absenteeism (78%).
  • As named by employers, the top three health challenges facing employees were: obesity (52%), stress/mental health (51%) and lack of exercise/fitness (51%).

The project findings were released in December 2012 and included a nationwide online survey of human resource (HR) executives. According to Tom Mason, who oversaw the project, “Employers are realizing that wellness initiatives represent a solid business strategy with myriad benefits. It wasn’t that long ago when a business might dismiss wellness as having an unproven return-on-investment (ROI) or being beyond its administrative capacity.”

Your role in workplace wellness

HR departments are busy and, although many HR execs realize corporate wellness is important, they often spend their time putting out personnel fires, making it a challenge to place a concentrated focus on wellness. Make it easier to encourage wellness by positioning your skin care facility as a strategic wellness partner for businesses in your area.

Become an expert on corporate wellness. Before reaching out to companies in your area, become an expert on corporate wellness concepts by familiarizing yourself with current research and articles. Become knowledgeable about the benefits of launching wellness initiatives so you are armed with facts to overcome objections. Being current on this information will boost your confidence when you become ready to start contacting these organizations and, by having the answers ready, they will be more likely to trust you.