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Build Your Business With a Whole-body Approach

By: Lisa M. Crary
Posted: July 30, 2013, from the August 2013 issue of Skin Inc. magazine.

page 6 of 8

Repeated exposure to UV rays without sun protection will cause excessive damage in both the dermal and epidermal layers of the skin. Aggregate sunlight exposure causes oxidative damage in skin cells over time and is the major contributor to extrinsic aging. Make sure your clients apply sun protection on a daily basis.

Signs of poor lifestyle habits include the following.

  • Loss of structural integrity and density resulting in wrinkles and sagging skin
  • Sensitive, dehydrated skin
  • Pigmentation
  • Vascularity

Diet, lifestyle and your business

Implementing a whole-body approach at your skin care facility can result in increased business, as well as healthier clients.

Your retail area. Make diet, lifestyle and supplementation a visible component of your retail space to underscore the importance of an integrative skin care approach. While skin care products should remain in the spotlight, consider offering a range of supplements for clients to select based on their individual assessments and needs. You can also include healthy amenities, such as fresh organic fruit, raw almonds, purified water and tea. If possible, offer complimentary take-away brochures with food facts, recommendations or healthy recipes.

Collaborations. Strategic business collaborations can bring in new clients, and help reinforce the diet and lifestyle elements of your skin care facility. Seek out supplement companies, community supported agriculture (CSA) programs, wellness publications, and health and wellness coaches. Another strategy to consider is adopting the burgeoning trend in the spa community—wellness centers. Many spa facilities comprise a team of therapists who address skin conditions from an integrative approach, resulting in a more in-depth understanding of clients’ skin problems.

  • Work with a reputable and/or local supplement company to sell their products alongside your skin care products, and ask for any educational marketing materials they may already have to provide to clients. Create a subscription service for your clients so that supplements are automatically delivered to them every 30–60 days for a flat monthly rate.
  • Contact a CSA program near your spa and negotiate a discounted rate specifically for your clients.
  • Work with a few health and wellness coaches, and negotiate a special package for your clients.
  • Partner with a nutritionist to offer complimentary consultations.

Understanding Skin Diseases and Disorders Can Increase Your Treatment Offerings in 2013

Health Challenged Skin: The Estheticians’ Desk Reference is designed to address the lack of esthetic knowledge in the area of skin diseases. Chances are you have come across more clients with diabetes,allergies, Crohn's Disease and Autoimmune diseases just to mention a few. This book covers an incredible range of diseases and disorders and it is organized to offer easy-to-find, hands-on application for daily use.

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