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Build Your Business With a Whole-body Approach

By: Lisa M. Crary
Posted: July 30, 2013, from the August 2013 issue of Skin Inc. magazine.

In addition to a topical skin care routine, noticeably beautiful skin is best achieved by implementing a strategic lifestyle, diet and supplementation plan that optimizes skin health. It is important that clients understand the skin’s visible surface is just a single element of a broader complex of physiological systems that function synergistically to maintain the well-being of skin. Because the skin is the largest organ in the body—one that is alive, sensitive and reactive—it is the most exposed organ to external influences, such as UV rays, pollution and harsh weather. Skin is equally responsive to internal processes that can be altered drastically by stress, sleep and other lifestyle factors.

A whole-body approach to skin care should be palpable throughout the entire duration of your interaction with clients—from intake, to treatment, to post-treatment home care. A focus on diet, supplementation and lifestyle should also be integrated into all aspects of your business practice, including your retail space and marketing campaigns.

Intrinsic and extrinsic

The aging process occurs in two ways: intrinsically and extrinsically.

Intrinsic aging. This is the progressive manifestation of a client’s genetic heritage and physiological degeneration. Although people cannot alter their genetic codes, they can influence the extrinsic aging process with lifestyle and dietary choices.

Extrinsic aging. This occurs due to an accumulation of external influences, such as sun damage, food selection, stress, sleep, and health and lifestyle choices, including alcohol consumption and cigarette smoking.

Understanding Skin Diseases and Disorders Can Increase Your Treatment Offerings in 2013

Health Challenged Skin: The Estheticians’ Desk Reference is designed to address the lack of esthetic knowledge in the area of skin diseases. Chances are you have come across more clients with diabetes,allergies, Crohn's Disease and Autoimmune diseases just to mention a few. This book covers an incredible range of diseases and disorders and it is organized to offer easy-to-find, hands-on application for daily use.

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