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Evidence Suggests Good Deeds are Contagious

Posted: February 8, 2010

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The results of this second experiment were striking -- the participants who viewed the uplifting TV clip spent almost twice as long helping the research assistant than participants who saw the neutral TV clip or the comedy clip, indicating that elevation may lead to helping behavior.

The authors conclude that "by eliciting elevation, even brief exposure to other individuals' prosocial behavior motivates altruism, thus potentially providing an avenue for increasing the general level of prosociality in society."