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Author’s note: This is the second installment in a three-part series running in the June, July and September issues of Skin Inc. magazine. The series introduces a total holistic concept to skin care, addressing issues that go beyond the limited common suggestions of mind, body and spirit. An expanded view and definition of holistic was presented in Part I of this series, “How Whole is Holistic?,” in the June issue, and this installment will look at potential services, ingredients, formulas and business models that may be used to address the holistic categories introduced in Part I.
Think holistic and you can create powerful, unique and successful skin care and beauty treatments. It all begins with a clear definition and concept of holism and what it means to be fully holistic.
The consultation is an important feature of any skin care service, and a thorough holistic consultation, expanding far beyond a general consultation, will uncover areas of potential treatment that will result in much greater success and client satisfaction. A well-thought-out holistic consultation will enhance your professional image, demonstrate personalized value, provide the client with skilled knowledge, and show you care about who the person is.
As an alternative to the added cost and time of a full holistic consultation, conduct an ongoing consultation where specific information is gathered naturally in conversation during each visit and documented as you would in a standard consultation. The following groupings may serve as a guide to the information needed,1 each requiring several questions for a detailed analysis:
A healthy body and mind is a beautiful thing. Health and beauty are now seen as synonymous. Your holistic focus in skin and body care treatments should do as much as possible to bring about whole body balance. The medical profile from your consultation will lead to knowledge of physical imbalances that may affect your client’s skin condition, and your professional licensing and expertise in the use of topical herbs, oils, essential oils and nutrients that penetrate the skin and support other systems should guide how you treat medical issues.