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Spa Music

By: Wilma Fernando
Posted: June 11, 2008, from the November 2006 issue of Skin Inc. magazine.

page 4 of 5

Underwater sound systems. Underwater speakers can be used as aquatic therapy in your spa. Introducing underwater sound systems can distinguish your facility from others and attract more clients. Playing sounds of the ocean, birds chirping or classical music, such as Mozart, can create a lasting impression. Use underwater sound systems in rooms with hydrotherapy tubs and showers, or in the swimming pool area.

Travel speakers. Portable speakers are ideal for mobile spas because they are small and easy to carry. Simply hide them behind a rock, under a massage table or in a tree during a treatment to add peaceful sounds to any environment.

Sound docks. Purchase a sound dock for the reception area or treatment room for a completely functional stereo system. Other environmental speakers are available that can withstand many weather conditions and blend into the natural surroundings.

Selling a lifestyle

Music is energy, and creating the proper energy is fundamental to a successful spa. The most important thing to realize is that the spa is selling a lifestyle. In order to truly appeal to clients in this context and create incremental profits, you should select music that integrates naturally with the environment.

These days, there are several companies that offer a wonderful variety of spa-oriented music. These collections of beautiful melodies range from quiet and tranquil—perhaps best suited for the morning or a relaxation treatment—to uplifting and ethereal—more appropriate for the afternoon or a rejuvenating treatment.