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Navigating the Obstacles Between Services, Sales and Self

Anne Martin June 2012 issue of Skin Inc. magazine
a skin care professional nurturing a client

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Studies show that people are happiest when they are in control. Makes sense; after all, control translates to getting what you believe you deserve, and not being at the mercy of another’s whims and behavior.

However, everyday details that are out of your control, such as last-minute cancellations, no-shows, returned checks or disrespectful client behavior, can disrupt the happiness that otherwise might be yours. This, combined with requirements to sell products, a task that, for some skin care professionals, makes for uncomfortable client interactions, can result in professionals who find themselves far from “in control,” and distant from happiness. Rest easy: Clarity lies in committing to the sustainability of your work.

That commitment requires giving excellent facials and caring for—and about—the client; designing innovative and individualized treatment plans, which includes selling products; and setting the ground rules of good client behavior, which means the hard work of actually enforcing boundaries.

Caring for the client

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