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The Profitable Aromatherapy Customizing Bar
By: Jimm Harrison
Posted: March 30, 2012, from the April 2012 issue of Skin Inc. magazine.
Rebecca Kroll, front desk coordinator of The Still Point Mind and Body, a Wellness Spa in Takoma Park, MD, dispenses essential oil from a burette.
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Selecting essential oils for treatments can be simple or complex. Simple, because with just a little knowledge of the oils you have, you can begin blending and creatingformulas. Aromatherapy is complex because there is aninfinite amount of information that can be used to fine-tune your essential oil selection and make it more effective.
The more education you acquire through reading and classroom training, the better informed you will be in the precise, artful and successful use of essential oils. Knowledge will guide you to choose the most effective oils for use in your skin care facility, whether through esthetics, massage therapy, acupuncture, reflexology or a number of other modalities.
Blending may begin simply by following existing starting, or base, formulas for specific conditions, then adding your choice of essential oils with the same function, but with some variation in therapeutic focus or fragrance. Starter formulas can be created by an in-house aromatherapist, found in reference books, or supplied by an essential oil distributor or a customizing consultant. For example, a base blend for a dry or mature skin condition may consist of frankincense, lavender and rosemary verbenone with a choice of rose or ylang-ylang for a floral note or bay laurel with cedarwood for a more masculine feel. Your base for inflammation may be helichrysum, German chamomile and katrafay customized by adding lemon and tea tree to reduce a fluid condition, or wintergreen and/or lemongrass to alleviate pain. Selection of oils for specific conditions and fragrance profiles is where your skill and knowledge become a benefit to the service.
A thriving skin care business maintains balance between successfully treating and contributing to the health of its clientele while appropriately charging for services and increasing its client list for the health of the business. Customizing treatments with an authentic essential oil aromatherapy bar satisfies all criteria for a profitable wellness-based business.
This is a powerful business-builder. A results-driven customized treatment will stimulate client retention, due in part to its personalized nature that can only be acquired from you or your skin care facility. Updated client record cards with detailed formulation and consultation information are key to sustaining this relationship.