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Promote Sleep Awareness: With Exclusive Commentary From Massage Envy About How to Talk Sleep With Your Clients

Posted: March 9, 2011

Only on SkinInc.com: Commentary from CG Funk, vice president—industry relations and product development for Massage Envy follows this article, providing verbiage for clients who need a good night's sleep, and explaining how massage can get them there.

The recent NSF 2011 Sleep in America poll finds pervasive use of communications technology in the hour before bed. It also finds that a significant number of Americans aren't getting the sleep they say they need and are searching for ways to cope.

Highlights of the poll include the following.

  • Many Americans report dissatisfaction with their sleep during the week. The poll found that 43% of Americans between the ages of 13–64 say they rarely or never get a good night's sleep on weeknights.
  • Communications technology use before sleep is pervasive. Americans report very active technology use in the hour before trying to sleep. Almost everyone surveyed, 95%, used some type of electronics, such as a television, computer, video game or cell phone at least a few nights a week within the hour before bed. Interestingly, cell phones were sometimes a sleep disturbance. About in one in 10 (9%)of generation Z'ers (13–18 year olds) say that they are awakened after they go to bed every night or almost every night by a phone call, text message or e-mail.
  • Baby boomers are less sleepy than generations Y and Z. Roughly one in five of generation Z'ers (13–18 year olds) and generation Y'ers (19–29 year olds) rate as "sleepy" using a standard clinical assessment tool (included in the poll) compared to about one in 10 generation X'ers (30–45 year olds) and baby boomers (46–64 year olds).
  • Coping with sleepiness through caffeine and naps. Americans are coping with sleepiness by drinking caffeine and taking regular naps. The average person on a weekday drinks about three 12-ounce caffeinated beverages, with little difference between age groups.
  • Sleepiness also played a factor in safe driving practices. Half of generation Y'ers (50%) say they drove while drowsy at least once in the past month. More than a third of generation X'ers (40%) and approximately a third of generation Z'ers (30%) and baby boomers (28%) also say so.

Read the full results

CG Funk, vice president—industry relations and product development for Massage Envy gives SkinInc.com tips for clients about how to ensure better sleep, and explains the role of massage in providing this.