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Sunscreens for Today’s Clients

By: Rachel Ametsitsi, Ada S. Polla and Anne Pouillot
Posted: January 2, 2014, from the January 2014 issue of Skin Inc. magazine.

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Overall, what is true in life is true in the realm of sunscreens—the only constant is change. Between innovative ingredients continually developed by cosmetic and pharmaceutical companies, and the ever-shifting guidelines from the FDA, your role as a skin care professional is to continue to educate yourself, and to further educate your clients. In this world of flux, however, two concepts do remain: Sun avoidance is the best anti-aging remedy there is and sun protection is second in line. Because of this, sunscreen should be an essential part of every client’s daily skin care routine.


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Rachel Ametsitsi recently joined Alchimie Forever as scientific assistant. With research experience and a master of scientific international business, she works in new product R & D, scientific writing and international business development.

Ada Polla is the president, CEO and co-creator of Alchimie Forever. She was a founding member and is the treasurer of the Washington Spa Alliance; was featured on the cover of Business Week Small Biz; and was a nominee for the Emerging Entrepreneur of the Year award from Entrepreneur magazine.