Survey Shows Gap in Sun Knowledge, Behavior

Posted: May 11, 2010

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Jennifer Garner, actress and Neutrogena brand ambassador, also knows the importance of sun safety, stating, “Now in its third year, I am proud to be a part of the Choose Skin Health education campaign. Sun safety is important and I encourage you to visit www.chooseskinhealth.com to learn how you can best protect your skin and find a free skin cancer screening in your area.”

As part of its ongoing education efforts, the Choose Skin Health campaign has also launched a Facebook fan page where members can receive tips on sun-safe behavior and find information about ongoing initiatives. The Choose Skin Health Advisory Board played a key role in shaping this year’s campaign and is comprised of nationally-recognized dermatologists:

• Roger Ceilley, MD, clinical professor of dermatology, University of Iowa
• Lawrence F. Eichenfield, MD, professor of pediatrics and medicine (dermatology), chief, pediatric and adolescent dermatology, University of California, San Diego School of Medicine and Rady Children's Hospital, San Diego
• Darrell Rigel, MD, MS, clinical professor of dermatology at New York University Medical Center and adjunct professor of dermatology at Mt. Sinai Medical Center
• Susan Weinkle, MD, fellow of the American College of Mohs Micrographic Surgery and Cutaneous Oncology, vice president of ASDS and diplomat of the American Board of Dermatology

Dermatologist survey methodology

This sunscreen study was conducted online within the United States by Harris Interactive on behalf of Neutrogena between February 25–March 2, 2010 among 256 U.S. dermatologists. All survey respondents were identified via the American Medical Association (AMA) masterfile. Figures for sex, years in practice and region were weighted where necessary to bring them into line with their actual proportions in the population.

Consumer survey methodology