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Sun Protection Group Highlights 2009's Top Skin-saving Developments

Posted: December 30, 2009

SunAWARE, a sun protection advocacy group, has announced its top 10 sun care advancements for 2009.

New fabrics, laws, jingles, technologies and campaigns are among the 10 top 2009 initiatives that raise public awareness about skin cancer and significantly improve its prevention and detection, according to SunAWARE, a not-for-profit Minneapolis-based sun protection advocacy group.

"Every year, more than a million new cases of skin cancer are diagnosed in this country. Every 61 minutes, someone dies of melanoma, the deadliest form of skin cancer," said Mary Barrow, executive director of SunAWARE. "Our criteria in highlighting these initiatives were simple: Does it raise public awareness about the dangers of UV exposure and does it contribute in a real way to preventing and detecting skin cancers?"

Barrow also noted that at least one top 10 initiative is from overseas. "Imitation truly is the sincerest form of flattery," she said. "Our hope is that U.S. public health officials might consider adopting these initiatives to increase our safety in this country."

Here are the top 10 skin cancer awareness initiatives.