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Sun Care Products Becoming More Appealing

Posted: July 23, 2009

According to beauty researcher Mintel, new developments in sun care are making the products more appealing to consumers.

The days of slathering on thick, white, impossible-to-spread sunscreen are fading away. Mintel Beauty Innovation, which tracks new beauty and personal care launches globally, reports that the newest sun-blocking products are much trendier and easier to apply than their predecessors.

Spray-on sunscreen–Spray sunscreen hit the market with a splash, promising easier, faster application with equally effective sun protection. Mintel Beauty Innovation reports that nearly one in five (18%) sunscreen products launched in the past year came in an aerosol can.

Powdered sun care–The next wave of sun protection could come in powder form. Featuring well-established sun-blockers such as titanium dioxide and zinc oxide, new powdered sunscreens are trendy, convenient and lightweight on the skin.

“Let’s face it: No one loved the texture and grease of older sunscreens, but people used them because they needed to protect their skin from the sun’s harmful rays,” comments Taya Tomasello, senior beauty analyst for Mintel Beauty Innovation. “The latest innovative sunscreens offer sun protection in more appealing, easier-to-use ways.”