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Talk With Your Clients About Sunscreen

Posted: May 1, 2009

Honest, simple, clean and healthy; these are concepts that resonate with today’s skin care consumer. Now is the time for estheticians to embrace proven, tried-and-true wisdom and incorporate a back-to-basics approach. That, at its heart, is what sensible sun protection is all about.

May is Skin Cancer Awareness Month, the perfect opportunity to intelligently and confidently discuss one of the most crucial, yet all-too-often forgotten, components of glowing, healthy skin: sunscreen.

According to scientists at DDF, 70% of consumers believe that sunlight causes premature aging. And according to the Skin Cancer Foundation, one in five Americans will develop skin cancer during their lifetimes. Yet only 18% actually wear a daily ultraviolet (UV) moisturizer. Estheticians are uniquely positioned to help right that wrong. Armed with the right tools, they can help their clients make decisions that will not only keep their skin looking good, but will help keep it healthy, as well.

When you consider how easy it really is to avoid sun damage, the facts speak for themselves: