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Understanding Sunscreens

By: Rebecca James Gadberry
Posted: June 23, 2008, from the June 2006 issue of Skin Inc. magazine.

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Next, it is important to bring up the lawsuit and express your concern that the message being delivered by the media is not the real message. It isn’t that these companies lied about the fact that sunscreens protect the skin from UV rays; it’s that they led consumers to believe they were more protected than they actually were. Sunscreens do work to protect skin from UVB and some UVA rays, but there’s more to protecting the skin than just wearing it.

Here are some other tips from the American Academy of Dermatology that you can share with your clients.

• Wear protective clothing, such as a long-sleeved shirt, pants, a wide-brimmed hat and sunglasses, when possible.

• Seek shade when appropriate, and remember that the sun’s rays are strongest between 10 am and 4 pm.

• Use extra caution near water, snow, sand and concrete because they reflect the damaging rays of the sun, which can increase your chance of sunburn.