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Ahead of London Fashion Week, leading model agencies signed a groundbreaking No Sunbed policy agreement as part of Cancer Research UK’s R UV UGLY? campaign after warnings on health and appearance
Young girls and guys looking to become the next Kate Moss or David Gandy, are being urged to stay away from tanning beds. In a groundbreaking act of unity, the UK’s leading model agencies have committed to a No Sunbed policy in conjunction with Cancer Research UK’s new campaign, R UV UGLY?, which aims to raise awareness of the dangers of using tanning beds.
Directors of leading agencies, Storm, Elite, Next, Premier Model Management, Models 1, FM, Nevs, Oxygen, Union, First and D1 have all agreed to a zero tolerance policy on tanning bed use for all models on their books or those wishing to join.
The No Sunbed policy comes as a result of Cancer Research UK’s current R UV UGLY? campaign, which highlights the damage sunbeds can do to both appearance and health. This follows on from last year, when the charity worked with Nicola Roberts to help support new legislation in England and Wales preventing under 18s from using sunbeds.
The move will ensure that any model who uses a tanning bed will not be considered for representation by the agency.