As summer fades into fall and people begin to seek less time out in the warm sunshine, thoughts are also beginning to turn to any damage skin may have taken on during the sun-drenched summer months. Male and female, young and old, any ethnicity—people consistently tend to overexpose themselves to the sun—leading to inflammation, sun spots, wrinkles and fine lines, and further damage that your clients seek to address with skin care products.
“When it comes to the market for sun care, nearly every consumer is a target consumer. Everyone has damage associated with sun exposure, so sun care needs to be a daily concern, a regimen,” says Gwen O’Hanlon, vice president of sales and education for Darphin. “We want consumers to evolve with our brand, so we want to develop products that are available to them at every stage of their skin’s life, because skin does change. It’s sort of like clothes—what looked good 20 years ago might not look as good now or be so fashionable, and as skin evolves and its concerns change, you want to make sure you affect positive changes with the appropriate products to encompass the entire journey.”
Noting the evolution of concerns that might result from sun damage, Adam Geyer, MD, a consulting dermatologist for Kiehl’s, says, “Often, when we think about the skin as it is chronically exposed to the sun, we focus mostly on the expected increase in lines and wrinkles. However, we have come to recognize that one of the most significant indicators of the health of skin is the evenness of its tone.”