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The Dangers of Tanning

By: Melinda Taschetta-Millane
Posted: June 28, 2011, from the July 2011 issue of Skin Inc. magazine.

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And, education is always key. “We have started monthly health fairs to educate the community about the importance of proper skin care,” states Raquel Crawford, lead medical esthetician at Beaux Arts Institute of Plastic Surgery in Baltimore. “We inform our clients about avoiding tanning and using appropriate sunscreen. We also talk about the benefits of using mineral makeup, and we incorporate other beauty and health professionals in the area as well to help with our educational efforts.”

Sandra Evans, esthetician at JW Marriott’s Spa at Camelback Inn in Scottsdale, Arizona, takes a similar community approach. “I have worked with parent groups at schools to provide mandatory shaded areas for the children, raising awareness to the dangers that they are exposed to without adequate protection from the sun,” she shares. “It is now policy for all existing schools, as well as new ones, to have shaded areas.”

Saundra Grill, CEO of Skin Rejuvenation Center and Spa in Danvers, Massachusetts, educates by example. “I give out samples of sunscreen, show clients their skin under a Wood’s lamp, display pictures of actual sun damage at my facility, and explain what the sun and tanning does to the skin on a cellular level, showing a picture of the damaged cell.”

What role are you playing to help educate your clients, as well as other consumers within your community, about the importance of sun protection and the dangers of tanning beds? To read additional responses from your peers, log on to www.SkinInc.com/survey/?question=37. We are in the thrust of the summer months, so sharing your expertise with the community is extremely timely and important—make a difference in someone’s life this summer through education.