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MenScience Androceuticals, a leader in men’s skin care, grooming and nutritional products, has published proprietary research that shows men often choose vanity over the health of their skin. The company conducted a poll of 167 men, ages 20 to 55, and asked them about their sunscreen usage. Although most men agreed that sunscreen was necessary (90% of respondents) and regret not using it in the past (57% of respondents), less than half of the men polled actually used a sunscreen daily. One-third of men didn’t use a sunscreen because they preferred to look tan, even if it caused skin problems later on in life, and almost half of the men didn’t wear sunscreen because they did not like the way it felt.