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WEB EXCLUSIVE: The Other Skin—Introducing the Scalp to Esthetics
By: Rhonda Allison
Posted: June 6, 2013, from the June 2013 issue of Skin Inc. magazine.
page 5 of 8
When thinking about the scalp as skin, suddenly the canvas becomes larger and skin care professionals have a tremendous opportunity to expand the art of esthetics to help clients maintain total skin health. Clients come to you for skin issues on a regular basis, yet most skin care professionals tend to stop at the hairline. It’s now time to start thinking of the scalp as a natural extension of what you do.
Just as with skin issues, thinning or damaged hair can have a significant impact on clients’ spirits. Why not be there with the right tools and knowledge to help them achieve their desired results and, in turn, boost their confidence and overall well-being?
While the client is in the treatment room, you can naturally transition into a conversation about scalp treatments. For instance, when talking to clients about their skin goals or during the intake evaluation, consider asking about what they use for hair care. This also works during scalp massages or while putting on their hair bonnet. Other ideas to help transition into this topic of conversation naturally include the following:
- Take notice. If you notice acne or other skin issues spreading beyond the hairline, discuss possible treatment options.
- Visual triggers. Place diagrams of the hair structure in your facility or room with a tagline such as: “Scalp is skin, too.” Consider displaying hair care products in your facility with informational brochures about scalp and hair health.
- Listen. Your client may already be talking about hair loss or excessive damage; listen to the cues.
- Team up. If you work in a salon with hairstylists, see if they might be willing to cross-promote or partner on a total hair care program.
Get creative in your offerings and the way you promote your new services. Chances are, clients will be so surprised you are offering hair and scalp treatments, they will automatically inquire.
Treatments may vary significantly based on your client’s goals, and the tools you have access to in your treatment room. If you have a shampoo bowl, begin with a deep cleansing shampoo gently massaged into the scalp to initiate exfoliation. After the shampoo is rinsed, apply a conditioning mask or deep conditioner, massaging for several minutes. Wrap the hair in a warm towel and allow the client to relax. After it’s rinsed, spritz with an energizing peptide formula and apply a scalp serum.
Understanding Skin Diseases and Disorders Can Increase Your Treatment Offerings in 2013
Health Challenged Skin: The Estheticians’ Desk Reference is designed to address the lack of esthetic knowledge in the area of skin diseases. Chances are you have come across more clients with diabetes,allergies, Crohn's Disease and Autoimmune diseases just to mention a few. This book covers an incredible range of diseases and disorders and it is organized to offer easy-to-find, hands-on application for daily use.
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