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Surgery and the Esthetician

By: Terri Wojak
Posted: March 26, 2010, from the April 2010 issue of Skin Inc. magazine.
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However, though an esthetician working in a medical setting is often seen as the best option, a physician-esthetician partnership can work through several avenues. Estheticians also can set up referral systems with local physicians. In this case, a physician would refer patients to the esthetician for pre- and post-operative treatments, and, in turn, the esthetician refers clients needing cosmetic medical treatments to that physician.

This can work, but it needs to be done correctly. The esthetician must take the initial steps to make this relationship happen, visiting local surgery offices to explain the benefits of offering pre- and post-operative treatments and developing the contacts necessary to build a quality referral network.

Once an esthetician finds the right fit with a physician, the business must be built, and the best way to do this is to meet every patient in the physician’s practice. Ask the receptionist to set up complimentary consultations with patients to discuss the pre- and post-operative services that will enhance the procedure the clients are receiving through the physician.

If the esthetician is providing services off-site, she can offer gift cards or vouchers for services such as a complimentary lymphatic drainage massage treatment that includes consultations to patients who sign up for surgery. This is a great way to build the relationship between both businesses.

Building client psyche

The surgical experience can be a very emotional time for clients. Those who choose to undergo elective procedures have often placed careful thought into their decision, and they may have expectations their lives will instantly change following the procedures, or that results will be immediate.