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Balancing Medical and Esthetic Services

By: Adam Dinkes
Posted: January 29, 2010, from the January 2010 issue of
Girl reads the label of a bottle amongst shelves of products

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Understanding your market, your strategy and your competition is the way to best identify the ideal split between your esthetic and medical services. The split should be specific to your center and your patients’ needs. Focus on your most profitable services and find ways to make your center stand apart from the competition. Stay ahead of the curve, and stay profitable with new and innovative treatments, while finding ways to add value and enhance the patient experience.