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Balancing Medical and Esthetic Services

Adam Dinkes
Girl reads the label of a bottle amongst shelves of products

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Abstract: Finding the perfect balance between medical and esthetic services can be a challenging but necessary step in guaranteeing practice success in this new economic climate. By obtaining and using client feedback and analyzing your competition, you can determine the vision of your practice. From here, it is important to evaluate your current service split and determine what steps need to be taken in order to make it the ideal situation for you and your patients.

The medical spa format became an instant success in America, beginning in the late 1990s, and within a few years, there were thousands throughout the country. The concept was to blend spa services, such as massage and facials, with medically based esthetic treatments, such as chemical peels, microdermabrasion, laser hair removal and rejuvenation treatments.

A common question asked by physicians who run split businesses is how to best divide services and offer patients a unique blend of esthetic treatments that complement other medical cosmetic services. Medical spas vary in their offerings, and there is little consensus about the ideal split between a physician’s practice and the spa in terms of services and treatment options. In today’s economic climate where many practices are underperforming (see Medical Practice Performance During Recession), getting this mix correct is the key to not just surviving in a down economy, but to thriving in the future.

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