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Trends in Aesthetic Medicine

By: Sharon McQuillan, MD
Posted: August 21, 2008, from the September 2008 issue of Skin Inc. magazine.
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The baby boomer demographic will continue to be the major consumer of medical aesthetic services, with Generation X not too far behind. There will also be a general trend toward health and wellness within this demographic. Anti-aging and wellness medicine will become more prevalent as people strive to look as young as they feel. The ideal, successful anti-aging center will recognize the synergy between aesthetic and anti-aging medicine, and provide strategies to optimize health, longevity and self-image. Centers that incorporate a menu of services which address the internal as well as external signs of aging will thrive.

Aesthetic medicine will continue to expand as the baby boomers and Gen-Xers age. This expansion will foster the advancements in effective technology, devices, products and treatments. Certainly the best is yet to come in terms what will be available to patients in anti-aging and medical aesthetic enhancements throughout the coming years.


1. First Aesthetic Anthropology Survey of Beauty and Grooming Across Cultures, Allergan, Inc. (Sept. 19, 2007)

2. Primary Care and Medispa Expand Aesthetic Market, Medical Insight, Inc. (July 2007)

3. Aesthetic Medicine Consumer Study, International Association for Physicians in Aesthetic Medicine, (March 2007)