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Cosmeceuticals Inject Innovation Into Anti-aging

By: Diana Dodson
Posted: July 23, 2008, from the August 2008 issue of Skin Inc. magazine.
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Another trend in cosmeceutical anti-agers brings beauty treatments to the at-home market, notably in the form of laser skin rejuvenating devices. Large manufacturers have announced plans to develop light-based anti-aging devices, and other companies have begun joining forces in an effort to sell skin care products to be used in conjunction with proprietary intense pulsed light technology direct to the consumer. The trend is even attracting manufacturers from beyond the cosmetics market, and some companies outside the beauty industry are said to be developing their own versions of electric anti-aging products.

Other brands seek to complement the cosmetic surgery market by offering postoperative formulations. One company, for example, aims to relieve the redness and tightness often experienced after surgery, while another is teaming up with Botox* creator Allergan to offer a range of skin care products that complement in-office esthetic procedures and are to be sold exclusively through U.S. physicians’ offices.

As growing numbers of consumers resort to cosmetic surgery and treatments in the pursuit of younger-looking skin, this approach is expected to gain momentum going forward. Estimates suggest plastic surgery will rise to be an approximately $3.5 billion business in the United Kingdom alone by 2011.

Natural beauty

At the same time that anti-aging ingredients are becoming more technologically advanced, the popularity of natural and organic cosmetics are also on the rise. The latter trend is arguably the most significant in shaping cosmetic innovation today and has now inevitably started to impact cosmeceutical formulations as manufacturers look for natural answers to the question of treating aging skin.

Among the natural ingredients that are finding their way into the anti-aging market are food and drinks such as chocolate, coffee, wine and rice; botanicals including hibiscus, garden cress and exotic plants harvested from remote locales such as the Amazon; and ingredients used in traditional Eastern medicine. Several brands have also begun offering antiwrinkle products that attempt to straddle the divide between science and nature.

Growing product scrutiny