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Medical Esthetic Technology

Posted: June 9, 2008, from the January 2007 issue of Skin Inc. magazine.

page 18 of 20

“The spa’s partnership with an advanced technology skin care line is absolutely necessary in order to increase the bottom line. The right brand will provide the spa with popular celebrity treatments and products that usually are displayed in trendy magazines. The brand with which you partner should assist in helping to turn your spa boutique area into a social environment where clients feel comfortable enough to return between treatments—just to purchase product. This easily will double your profits.”

Paul Cain, PhD, CEO BABOR Cosmetics America, Inc.

“Medical esthetic technology can endorse the medical evidence, proving that these treatments do make a measurable difference. Kee Lee Tan, MD, of Australia, has documented studies of numerous patients, all showing inch loss and fat reduction. Here in America, a noted plastic surgeon currently is conducting clinical studies documenting the same results. By increasing the service menu, the spa owner can offer more selections as clients become savvier, and their needs grow for better skin and body care. I believe that microdermabrasion always will be first and foremost the first level of skin care. Microdermabrasion prepares the skin for the next levels of toning and restructuring. Imagine painting a wall that has just been spackled without sanding it down first. Spas are the first place that clients contact for the latest technology. By adding services for body treatments such as fat reduction, body toning and firming, as well as oxygen therapy, your spa can be the one-stop mecca for the ultimate in skin care therapy.”

Donna Lope, executive vice president, Diamond Systems USA, Corp.

“In today’s demanding and competitive esthetic market, consumers are less likely to exhibit loyalty in favor of following the latest technologies. Spas must continually offer new and technologically advanced procedures and products in order to maintain a respected reputation and ensure repeat business.”